Abstract

News organizations increasingly depend on subscriptions, donations, memberships and audience engagement figures, calling up the question of what kind of journalism audiences would find so valuable that they might be willing to pay for it, in money or attention. To answer this question, I have fleshed out the concept of Valuable Journalism by performing a meta-analysis of the results of twenty-two audience research projects (2005–2020) involving 3068 informants. By focussing on what audiences experience as valuable journalism, rather than on its content or approach, I will demonstrate how Valuable Journalism crystallized over the years into three key experiences: Learning something new, Getting recognition and Increasing mutual understanding. In the final part of the paper, I address the challenges raised by Valuable Journalism for practicing journalists and journalism scholars.

摘要

新闻机构越来越依赖订阅、捐赠、会员资格和观众参与度数据，这引发了这样一个问题：什么样的新闻观众会觉得如此有价值，以至于他们可能愿意为此付出金钱或注意力。为了回答这个问题，我通过对涉及 3068 名线人的 22 个受众研究项目（2005-2020 年）的结果进行荟萃分析，充实了有价值新闻的概念。通过关注受众对有价值新闻的体验，而不是其内容或方法，我将展示有价值的新闻如何在这些年中具体化为三个关键体验：学习新事物、获得认可和增进相互理解。在论文的最后部分，