Social media is undoubtedly a widely used communication platform that affords easier sharing and access to information. Even though social media is used for benevolent purposes, a few use this platform for deviant activities such as cyberbullying, cyber warfare or propaganda, disinformation and fake news dissemination to influence the masses. With the availability of inexpensive and ubiquitous mass communication tools like social media, disseminating false information and propaganda is both convenient and effective. Social media in general and blogs in particular act as virtual spaces where narratives are framed. In order to generate discourse, web traffic needs to be driven to these virtual spaces. Social media platforms such as Twitter, Facebook, and other websites are therefore used as vehicles to disseminate the content. This link between blogs and social media platforms is vital to examine disinformation campaigns. In this research, we examine the role of media orchestration strategies, more specifically, cross-media and mix-media strategies in conducting disinformation campaigns. The paper presents an in-depth examination of the information networks using social network analysis and cyber forensic-based methodology, to identify prominent information actors and leading coordinators of the disinformation campaigns. Using the developed research methodology, the study reveals a massive disinformation coordination campaign pertaining to the Baltic region conducted primarily on blogs but strategically linking to a variety of other social media platforms, e.g., Twitter, Facebook, YouTube, VKontakte, among others.

社交媒体无疑是一种广泛使用的交流平台，可以更轻松地共享和获取信息。尽管社交媒体用于慈善目的，但也有少数人使用该平台进行网络欺凌、网络战或宣传、虚假信息和虚假新闻传播等越轨活动，以影响群众。随着社交媒体等廉价且无处不在的大众传播工具的出现，传播虚假信息和宣传既方便又有效。一般而言，社交媒体，尤其是博客，充当了叙述框架的虚拟空间。为了产生话语，需要将网络流量驱动到这些虚拟空间。因此，Twitter、Facebook 和其他网站等社交媒体平台被用作传播内容的工具。博客和社交媒体平台之间的这种联系对于检查虚假宣传活动至关重要。在这项研究中，我们研究了媒体编排策略的作用，更具体地说，是跨媒体和混合媒体策略在开展虚假宣传活动中的作用。本文使用社交网络分析和基于网络取证的方法对信息网络进行了深入研究，以确定虚假信息活动的主要信息参与者和主要协调员。使用已开发的研究方法，该研究揭示了与波罗的海地区有关的大规模虚假信息协调活动，主要在博客上进行，但战略性地链接到各种其他社交媒体平台，例如 Twitter、Facebook、YouTube、VKontakte 等。