Simon Allison and Neil Sykes discuss the importance of ensuring that purpose is at the core of innovation and recommend a ‘game changing’ tool for managing the innovation process.

Innovation is the business survival skill of our time and purpose driven innovation is a survival superskill. It is the lifeblood of organisations serious about being disruptive and equally of those serious about navigating the disruption others lay before them.

Every now and then something comes along that is a game changer in its field. The ‘Six ‘I's® of Innovation’ is a purpose driven methodology invented by Natalie Turner of the Entheo Network1 that leaves all who experience it believing ‘Yes, I Can Innovate’. Its success lies in the demystification of the concept of innovation. Often, we hear people say that innovation is something ‘done by the innovation department’. But, by virtue of being human, we are already great innovators – although we might not yet know it and that is where the game changer comes in. It is practical,purpose driven, reality based more than theory based, and most of all it is human-centric.

According to Paul Brown, CEO of BOL Foods, the plant based meals company, ‘You have to have a north star, a purpose; without one everything you do is just tactical’. So often at corporate meetings the opening gambit is ‘Right, here's what we are going to do’, when it should be ‘why are we going to do this, what purpose does it serve?’

Purpose is the reason why something is created or exists. As humans, everything we do has a purpose and that also applies to innovation. Purpose can be big (think sustainability) or organisational ‘why does our organisation exist?’ or at project/team level ‘what challenge are we addressing?’ or at an individual level – being motivated to exchange your talent for being part of something that floats your boat. Purpose gives people clarity on how they can contribute and if you link it to your organisation's overall strategy, you have a hand in glove situation.

Simon Allison 和 Neil Sykes 讨论了确保目标是创新核心的重要性，并推荐了一种用于管理创新过程的“改变游戏规则”的工具。

创新是我们这个时代的企业生存技能，目标驱动的创新是一种生存超技能。它是认真对待破坏性的组织的命脉，同样是认真对待其他人摆在他们面前的破坏的组织的命脉。

时不时会出现一些改变游戏规则的领域。“创新的六个“我”是由 Entheo Network 1的 Natalie Turner 发明的一种目的驱动的方法论，让所有经历过它的人相信“是的，我可以创新”。它的成功在于揭开了创新概念的神秘面纱。我们经常听到人们说创新是“由创新部门完成的”。但是，作为人类，我们已经是伟大的创新者——尽管我们可能还不知道这一点，这就是改变游戏规则的地方。它是实用的、目标驱动的、基于现实而不是基于理论，最重要的是以人为本。

植物基食品公司 BOL Foods 的首席执行官保罗·布朗 (Paul Brown) 表示，“你必须有一个北极星，一个目标；没有一个，你所做的一切都只是战术性的'。在公司会议上，开场白经常是“对，这就是我们要做的”，什么时候应该是“我们为什么要这样做，它有什么目的？'

目的是事物被创造或存在的原因。作为人类，我们所做的一切都是有目的的，这也适用于创新。目的可以很大（想想可持续性）或组织“我们的组织为什么存在？” 或者在项目/团队层面“我们要解决什么挑战？” 或者在个人层面——有动力去交换你的才能，成为漂浮你的船的一部分。目的让人们清楚他们可以如何做出贡献，如果您将其与组织的整体战略联系起来，您就可以大展拳脚。