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Food Science and Technology ( IF 2.602 ) Pub Date : 2021-06-15 , DOI: 10.1002/fsat.3502_15.x


Cristina Ferrandez of Poplar Studio explains how augmented reality (AR) can drive growth for food industry brands.

Using this technology, customers can scan a product with their smartphone to see additional information beyond basic ingredient lists or nutritional facts.

From retail and education to tourism and entertainment, the variety of use cases for augmented reality (AR) across various different industries is limitless. Already, augmented reality, defined as technology that enhances the real-world environment with digital visual elements, is being used to do everything from helping physicians perform complex surgeries to creating immersive experiences for gamers.

One area in particular where AR can bring immense value is the food industry. With COVID-19 still necessitating restrictions for on-premises dining and consumers looking for ever more innovative experiences, AR is a powerful tool for food businesses looking to get ahead of changing trends and attracting new customers.

The five examples below give some insight into how AR can drive growth in the food industry.



中文翻译:

现实检查

Poplar Studio 的 Cristina Ferrandez 解释了增强现实 (AR) 如何推动食品行业品牌的增长

使用这项技术,客户可以用智能手机扫描产品,查看基本成分列表或营养成分以外的其他信息。

从零售和教育到旅游和娱乐,各种不同行业的增强现实 (AR) 用例是无限的。被定义为通过数字视觉元素增强现实世界环境的技术的增强现实已经被用于做所有事情,从帮助医生进行复杂的手术到为游戏玩家创造身临其境的体验。

AR 可以带来巨大价值的一个领域是食品行业。由于 COVID-19 仍然需要对本地餐饮和寻求更多创新体验的消费者进行限制,因此对于希望领先于不断变化的趋势并吸引新客户的食品企业而言,AR 是一种强大的工具。

下面的五个例子让我们深入了解 AR 如何推动食品行业的增长。

更新日期:2021-06-15
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