This article examines the effect of information on consumer preferences for farmed fish in the context of EU organic aquaculture production principles. A choice experiment was used to examine German consumers’ preferences for farmed rainbow trout. Respondents were split into separate groups, each receiving different levels of information about organic aquaculture production. The results show that most consumers have positive preferences for organic labeled fish, translating into an average additional willingness to pay €1.2/kg relative to nonorganic farmed trout. Informing consumers specifically about animal welfare consequences associated with the organic label significantly increases the likelihood of choosing the labeled product and increases the marginal willingness to pay €2.4/kg for organic trout. No effect was found when providing additional information about environmental consequences. Hence, focusing on animal welfare when promoting organic aquaculture production is likely to resonate with consumers, thereby potentially increasing market shares and producer revenues.

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动物福利和环境信息对有机鱼选择的影响：德国鳟鱼消费者的实证调查

本文在欧盟有机水产养殖生产原则的背景下研究了信息对消费者对养殖鱼类的偏好的影响。选择实验用于检查德国消费者对养殖虹鳟鱼的偏好。受访者被分成不同的组，每组收到不同级别的有机水产养殖生产信息。结果表明，大多数消费者对带有有机标签的鱼有积极的偏好，这意味着相对于非有机养殖的鳟鱼，平均额外愿意支付 1.2 欧元/公斤。向消费者特别告知与有机标签相关的动物福利后果会显着增加选择标签产品的可能性，并增加为有机鳟鱼支付 2.4 欧元/公斤的边际意愿。在提供有关环境后果的额外信息时，没有发现任何影响。因此，在促进有机水产养殖生产时关注动物福利可能会引起消费者的共鸣，从而有可能增加市场份额和生产者收入。