The seaweed market in France is expanding. French consumers were surveyed regarding their perceptions and purchase intentions of seaweed products. Based on the survey results, we explore the determinants of seaweed consumption and preferences for this new, sustainable food in France. The survey database includes the results of over 495 in-person interviews. Two types of consumers are identified. Some consumers maintain a traditional attitude toward seaweed consumption, while others are willing to consume more innovative products. Attitude strongly influences seaweed consumption. The acceptance of claims (natural, eco-label, health, and fair-trade) is studied, using a multinomial probit model with random intercept. The purchase location is an important factor in the choice of product claims, and there is more heterogeneity at the individual level than the collective level. These results are important to understand the scope for increased seaweed consumption in order to help improve the sustainability of food consumption for future generations.

中文翻译：

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法国的海藻消费和标签偏好

法国的海藻市场正在扩大。调查了法国消费者对海藻产品的看法和购买意愿。根据调查结果，我们探讨了海藻消费的决定因素以及法国对这种新型可持续食品的偏好。调查数据库包括超过 495 次面对面访谈的结果。确定了两种类型的消费者。一些消费者对海藻消费保持传统态度，而另一些消费者则愿意消费更多创新产品。态度强烈影响海藻消费。使用随机截距的多项概率模型研究了声明（自然、生态标签、健康和公平贸易）的接受度。购买地点是选择产品声称的重要因素，个体层面的异质性比集体层面的异质性更大。这些结果对于了解海藻消费量增加的范围非常重要，以帮助改善子孙后代食品消费的可持续性。