There have been various initiatives to consolidate freight deliveries. Researchers have been primarily concerned with assessing the impact upon freight carriers. This study addresses a subject that has received limited attention: Receiver-led delivery consolidation (RLC) policy. The study aims to characterise freight receivers’ preferences for a RLC service and delve more deeply into the most preferred RLC policy variables that could induce receivers’ propensity towards choosing a RLC service. This study estimates behavioural responses of businesses in Melbourne’s CBD, Australia using a mixed logit model a latent-class logit mode with respect to receivers’ preferences for the RLC service as well as quantifying the willingness to pay (WTP) for a RLC delivery service. The modelling results show that the time-window of consolidated delivery and availability of relevant value-added services significantly influence receivers’ preferences. The study findings reveal high preferences for versions of a RLC service that maintain current delivery practices. The results of the WTP calculation suggest that while there might be a net benefit for receivers to pay for services, delivery characteristics of receivers, such as their sub-industry type, highly influence WTP. Future freight consolidation should be optimised by sub-industry and should accommodate as closely as possible the current delivery practices that businesses use. Accordingly, this study proposes suitable configurations of a RLC service based on the individual-level preferences of the most willing sub-industries.

已经有各种举措来整合货运。研究人员主要关注评估对货运承运人的影响。本研究讨论了一个受到有限关注的主题：接收者主导的交付整合 (RLC) 政策。该研究旨在表征货运接收人对 RLC 服务的偏好，并更深入地研究最偏爱的 RLC 政策变量，这些变量可能会导致接收者选择 RLC 服务的倾向。本研究使用混合 logit 模型（一种潜在类 logit 模型）估计了澳大利亚墨尔本中央商务区企业的行为反应，该模型涉及接收者对 RLC 服务的偏好，并量化 RLC 交付服务的支付意愿 (WTP)。建模结果表明，相关增值服务的整合交付和可用性的时间窗口显着影响接收者的偏好。研究结果揭示了对保持当前交付实践的 RLC 服务版本的高度偏好。WTP 计算的结果表明，虽然接收方为服务付费可能存在净收益，但接收方的交付特征（例如其子行业类型）对 WTP 有很大影响。未来的货运整合应按子行业进行优化，并应尽可能地适应企业使用的当前交付实践。因此，本研究根据最愿意的子行业的个人级别偏好提出了合适的 RLC 服务配置。