The rise of the sharing economy has allowed consumers to choose from hundreds of thousands of diverse accommodations. In this article, we explore the impact of price partitioning on demand. Our findings reveal that partitioning the price into different elements can have a positive impact on demand. We argue that when the price is partitioned into different fees, it draws attention to the rationale behind the fees – such as additional cleaning. While the presence of the fees acts as a signal, we draw upon prospect theory to argue that the amount of the fee is viewed as a loss and thus has a negative impact on demand. We test our arguments using data on Airbnb's across the whole United States and find that price partitioning positively impacts demand, but the costs themselves have a negative impact on demand.

共享经济的兴起让消费者可以从数十万种不同的住宿方式中进行选择。在本文中，我们探讨了价格分区对需求的影响。我们的研究结果表明，将价格划分为不同的元素可以对需求产生积极影响。我们认为，当价格被划分为不同的费用时，它会引起人们对费用背后的基本原理的关注——例如额外的清洁。虽然费用的存在是一个信号，但我们利用前景理论认为费用金额被视为一种损失，因此对需求产生负面影响。我们使用 Airbnb 在整个美国的数据来检验我们的论点，发现价格划分对需求有积极影响，但成本本身对需求有负面影响。