Purpose

The purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation.

Design/methodology/approach

In this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental CSR, respectively. Amazon Mechanical Turk is used for data collection. The valid number of observations is 474. Structural equation modeling is implemented to test the research hypotheses.

Findings

The results indicate that price fairness, quarantine and hygiene positively affect the reuse intention of coffee shops. However, eco-friendliness appears to be an attribute that does not significantly affect reuse intention.

Originality/value

This study theoretically contributes to the literature by demonstrating the explanatory power of triple bottom line theory for café customer intention.

中文翻译：

---

基于三重底线理论的咖啡店企业社会责任 (CSR) 和再利用意图

目的

本研究的目的是确定在统计上影响原因意图的属性。以经济、社会、环境三个维度构成的企业社会责任理论框架三重底线作为理论基础。

设计/方法/方法

在本研究中，价格公平、检疫和卫生以及生态友好分别代表经济、社会和环境 CSR。Amazon Mechanical Turk 用于数据收集。有效观测数为 474。实施结构方程模型以检验研究假设。

发现

结果表明，价格公平、检疫和卫生对咖啡店的再利用意愿有积极影响。然而，生态友好似乎是一个不会显着影响再利用意图的属性。

原创性/价值

本研究通过证明三重底线理论对咖啡馆顾客意向的解释力，在理论上为文献做出了贡献。