The tourism industry is probably one of the most affected by the crisis caused by Covid-19. It is the responsibility of politicians, tourism professionals and researchers to look for solutions to revive this important industry. This article shows how the development of Sustainable Tourism can help in the sustenance of the tourism industry, since one of the premises on which Sustainable Tourism is based is the non-overcrowding of tourist destinations (essential factor in the current context). Considering this argument and the existing regulations on lockdown rules, social distancing and meet up, it is considered that the practices in Sustainable Tourism can become a potential solution to stimulate tourist movements and help the revival of the tourism industry. Therefore, more specifically, the main objective of this article is to know tourist´s perception among about Sustainable Tourism and to determine which factors help its development. In this sense, the use of structural equation models in a research of 308 tourists has determined how factors related to the tourists’ attitude, motivation and perceived benefits provided by the development of Sustainable Tourism increase the intention to consume this type of tourism.

旅游业可能是受 Covid-19 危机影响最大的行业之一。政治家、旅游专业人士和研究人员有责任寻找重振这一重要行业的解决方案。本文展示了可持续旅游的发展如何帮助维持旅游业，因为可持续旅游的基础之一是旅游目的地的不过度拥挤（当前背景下的基本因素）。考虑到这一论点以及关于封锁规则、社会距离和聚会的现有规定，可持续旅游的做法被认为可以成为刺激游客流动和帮助旅游业复苏的潜在解决方案。因此，更具体地说，本文的主要目的是了解游客对可持续旅游的看法，并确定哪些因素有助于其发展。从这个意义上说，在对 308 名游客的研究中使用结构方程模型确定了与游客态度、动机和可持续旅游发展所提供的感知利益相关的因素如何增加消费此类旅游的意愿。