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Ideology in the linguistic landscape: Towards a quantitative approach
Discourse & Society ( IF 2.4 ) Pub Date : 2021-06-12 , DOI: 10.1177/0957926521992149
Małgorzata Fabiszak 1 , Isabelle Buchstaller 2 , Anna Weronika Brzezińska 1 , Seraphim Alvanides 3, 4 , Frauke Griese 2 , Carolin Schneider 2
Affiliation  

Past approaches to ideological commemorative street naming have taken for granted the concept of ideology, focusing on the policy decisions and the debates surrounding individual and more concerted resemioticisations. In this paper, we demonstrate that the concept of ideology in the context of commemorative street renaming is by no means unequivocal by illustrating how different decisions on what is or is not an ideological street name change influences the shape and the scope of ‘the ideological robe of the city’ (Zieliński, 1994). More specifically, we report on methodological decisions and their implications for representational politics in two towns, Zbąszyń in Poland and Annaberg-Buchholz in Germany, during consecutive waves of regime changes since the First World War. We rely on a complex data-set consisting of maps, town hall documents, street directories, newspapers and interviews with administrative officials. Visualisation of geographical patterns allows us to illustrate the outcomes of different definitions of ideology and explore how these definitions affect our analysis. Our primary aim is to arrive at systematic, and thus supra-locally operationalizable, analytical procedure for distinguishing ideological from non-ideological street naming practices.



中文翻译:

语言景观中的意识形态:走向定量方法

过去的意识形态纪念街道命名方法已将意识形态的概念视为理所当然,侧重于围绕个人和更协调一致的重新符号化的政策决定和辩论。在本文中,我们通过说明关于什么是或不是意识形态街道名称更改的不同决定如何影响“意识形态长袍”的形状和范围,证明了纪念性街道更名背景下的意识形态概念绝不是明确的。的城市”(Zieliński,1994 年)。更具体地说,我们报告了自第一次世界大战以来连续一波的政权更迭期间,方法论决策及其对两个城镇(波兰的 Zbąszyń 和德国的 Annaberg-Buchholz)的代表性政治的影响。我们依赖于一个复杂的数据集,包括地图、市政厅文件、街道名录、报纸和对行政官员的采访。地理模式的可视化使我们能够说明意识形态不同定义的结果,并探索这些定义如何影响我们的分析。我们的主要目标是达成系统的、超本地化的、可操作的分析程序,以区分意识形态和非意识形态街道命名实践。

更新日期:2021-06-13
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