Recent conceptualization of built-in versus bolted-on corporate social responsibility (CSR) initiatives has offered a much-needed distinguishing framework to sophisticate our understanding of why different CSR initiatives yield varying corporate social performance (CSP) and associated recognition from stakeholders. One of the major roadblocks in conducting research on these two types of CSR initiatives is the absence of a valid and reliable measure. We address this void by developing a measure for bolted-on versus built-in CSR that relies on coding publicly available content. Our measure of these two types of CSR initiatives tests favorably for both convergent and discriminant validity and inter-rater reliability. Advancement of such a measurement instrument will positively contribute to CSR research, enabling scholars to better theorize the linkage between CSR and reputation, and other aspects of firm performance.

中文翻译：

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CSR 分类方案的审查以及螺栓固定与内置 CSR 的操作

最近关于内置企业社会责任 (CSR) 计划与固定企业社会责任 (CSR) 计划的概念化提供了一个急需的区分框架，以加深我们对为什么不同的 CSR 计划会产生不同的企业社会绩效 (CSP) 和相关利益相关者认可的理解。对这两种企业社会责任举措进行研究的主要障碍之一是缺乏有效和可靠的措施。我们通过开发一种针对依赖于公开可用内容编码的固定 CSR 与内置 CSR 的措施来解决这一空白。我们对这两种类型的 CSR 举措的衡量对收敛效度和判别效度以及评估者间的信度进行了有利的测试。这种测量工具的进步将对CSR研究做出积极贡献，