Research has shown that television viewing cultivates a materialistic worldview in children. However, other socialization factors may also influence children’s materialism. The current research tests two socialization pathways of parental influence: (a) an indirect path in which parents pass on their own materialism to their children, and the parent’s materialism is at least partly the result of a parent cultivation effect (parent cultivation); (b) an indirect path in which parents pass on their television viewing behavior to their children, which in turn positively predicts the children’s level of materialism (child cultivation). The results of two studies (initial study plus direct replication, N = 818) of U.S. parent–child dyads with 14- to 17-year-old children support the first path but not the second: The relation between parent TV viewing and child materialism is mediated through parent materialism. Child TV viewing is positively correlated with child materialism, but is nonsignificant when parent materialism is controlled.

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亲子唯物主义的培养：亲子二元论研究

研究表明，看电视会培养儿童的物质世界观。然而，其他社会化因素也可能影响儿童的物质主义。目前的研究检验了父母影响的两条社会化路径：（a）父母将自己的物质主义传递给孩子的间接途径，父母的物质主义至少部分是父母培养效应（父母培养）的结果；(b) 父母将看电视行为传递给孩子的间接途径，这反过来又正向预测孩子的物质主义水平（儿童修养）。对美国 14 至 17 岁儿童的亲子二人组的两项研究（初始研究加直接复制，N = 818）的结果支持第一种途径，但不支持第二种途径：父母看电视和孩子唯物主义之间的关系是通过父母唯物主义来调节的。儿童看电视与儿童唯物主义正相关，但在控制父母唯物主义时不显着。