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Performance Expectancy of Officiating Technology in Spector-Based Sport Events: Scale Development and Validation
Communication & Sport ( IF 3.2 ) Pub Date : 2021-06-11 , DOI: 10.1177/21674795211022006
Jihoon (Jay) Kim 1 , Yong Jae Ko 2 , Daniel P. Connaughton 2
Affiliation  

In an effort to decrease the number of missed calls and to improve officiating during sport events, various sports leagues have implemented media technology (e.g., Video Assistant Referee, Hawk-Eye). More importantly, the use of officiating technology has significantly influenced spectatorship in various ways (e.g., perception of and attitude toward the technology). Although officiating technology is an impressive tool for communicating final decisions to spectators, few scholars have examined how spectators perceive the use of officiating technology, and no psychometric measurement scale exists that measures this perception. To fill this void, we developed and validated the Performance Expectancy of Officiating Technology (PEOT) scale to measure the perceptions of spectators, one of the most important stakeholder groups in the industry. We identified four sub-dimensions of PEOT: fair judgment, enjoyability, efficient game operation, and convenience of review; a multi-dimensional framework that provides a psychometrically sound approach to assessment. The results reveal that PEOT had a positive and direct impact on attitude toward and intention to watch sport events. In addition, attitude partially mediated the relationship between performance expectancy and intention to watch sport events. Theoretical and practical implications are discussed.



中文翻译:

基于观众的体育赛事裁判技术的性能预期:规模开发和验证

为了减少未接电话的数量并改善体育赛事期间的裁判,各种体育联盟已经实施了媒体技术(例如,视频助理裁判、鹰眼)。更重要的是,裁判技术的使用以各种方式(例如,对技术的感知和态度)显着影响了观众。尽管裁判技术是向观众传达最终决定的令人印象深刻的工具,但很少有学者研究观众如何看待裁判技术的使用,并且不存在衡量这种感知的心理测量量表。为了填补这一空白,我们开发并验证了裁判技术的绩效预期 (PEOT) 量表,以衡量观众的看法,观众是业内最重要的利益相关者群体之一。我们确定了 PEOT 的四个子维度:公正判断、愉悦性、高效游戏操作和审查便利性;一个多维框架,提供心理测量学上合理的评估方法。结果表明,PEOT 对观看体育赛事的态度和意愿有积极和直接的影响。此外,态度在一定程度上调节了表现预期与观看体育赛事的意愿之间的关系。讨论了理论和实践意义。态度在一定程度上调节了表现预期和观看体育赛事的意愿之间的关系。讨论了理论和实践意义。态度在一定程度上调节了表现预期和观看体育赛事的意愿之间的关系。讨论了理论和实践意义。

更新日期:2021-06-11
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