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Communicating public health during COVID-19, implications for vaccine rollout
Big Data & Society ( IF 6.5 ) Pub Date : 2021-06-10 , DOI: 10.1177/20539517211023534
Peter S Bloomfield 1 , Josefine Magnusson 1 , Maeve Walsh 2 , Annemarie Naylor 1
Affiliation  

A large body of information and opinion related to COVID-19 is being shared via social media platforms. Recent reports have raised concerns about the reliability and verifiability of said information being disseminated and the way systems, processes and design of the platforms facilitates such spread. This, alongside other areas of concern, has resulted in several social media platforms taking steps towards tackling the spread of mis- and dis-information. Here we discuss approaches to online public health messaging from a range of sources during COVID-19, with a focus on official and non-official sources in the United Kingdom (UK). We highlight issues for ongoing public health decisions, and the potential impact for the future course of the pandemic.



中文翻译:

在 COVID-19 期间宣传公共卫生,对疫苗推出的影响

与 COVID-19 相关的大量信息和意见正在通过社交媒体平台共享。最近的报告引起了人们对所传播信息的可靠性和可验证性以及平台的系统、流程和设计促进此类传播的方式的担忧。这与其他令人担忧的领域一起,导致多个社交媒体平台采取措施应对错误和虚假信息的传播。在这里,我们讨论了在 COVID-19 期间从一系列来源获取在线公共卫生信息的方法,重点是英国(UK)的官方和非官方来源。我们强调正在进行的公共卫生决策的问题,以及对大流行未来进程的潜在影响。

更新日期:2021-06-11
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