Purpose

This study aims to investigate the role of e-service quality and e-trust for achieving e-loyalty among digital library users in the digital economy. The current study examined the mediation effect of e-trust in the connection between e-service quality and e-loyalty.

Design/methodology/approach

Cross-sectional design was applied for the purpose of data collection and empirical findings of the study. Survey method was used for the purpose of data collection from 783 online digital libraries users.

Findings

Results reveal that e-service quality positively predicts e-trust in digital economy. Moreover, in digital economy e-trust predicts the e-loyalty. The findings also reveal that e-trust mediates the relationship between e-service quality and e-loyalty links.

Originality/value

The finding of study suggested that individual level e-trust have a strong effect on e-loyalty in digital economy. Individual level aspects in term of e-service quality have a direct effect on e-trust to improve their e-loyalty. The finding indicated that digital libraries users in future will be more loyal toward e-service quality providers. The results are useful for the management of digital libraries and academia for future. This is the first study that includes e-service quality, e-trust and e-loyalty in the context of digital economy.

中文翻译：

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数字图书馆用户的电子忠诚度：调查电子服务质量和电子信任在数字经济中的作用

目的

本研究旨在调查电子服务质量和电子信任对于实现数字经济中数字图书馆用户的电子忠诚度的作用。当前的研究检验了电子信任在电子服务质量和电子忠诚度之间的中介作用。

设计/方法论/途径

采用横断面设计的目的是为了数据收集和研究的实证结果。采用调查法对783个在线数字图书馆用户进行数据收集。

发现

结果表明，电子服务质量正向预测数字经济中的电子信任。此外，在数字经济中，电子信任预示着电子忠诚度。研究结果还表明，电子信任调节电子服务质量和电子忠诚度之间的关系。

原创性/价值

研究结果表明，个人层面的电子信任对数字经济中的电子忠诚度有很大影响。电子服务质量方面的个人层面对电子信任度有直接影响，从而提高他们的电子忠诚度。研究结果表明，未来数字图书馆用户将对电子服务优质提供商更加忠诚。研究结果对未来数字图书馆和学术界的管理很有帮助。这是第一项涵盖数字经济背景下的电子服务质量、电子信任和电子忠诚度的研究。