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Identification and emotional attachment in higher education: antecedents and consequences
Journal of Marketing for Higher Education ( IF 2.4 ) Pub Date : 2021-06-10 , DOI: 10.1080/08841241.2021.1936744 Mehmet Özer 1 , Alper Özer 2 , Akın Koçak 2
Journal of Marketing for Higher Education ( IF 2.4 ) Pub Date : 2021-06-10 , DOI: 10.1080/08841241.2021.1936744 Mehmet Özer 1 , Alper Özer 2 , Akın Koçak 2
Affiliation
Identification and attachment are topics comprehensively investigated in consumer–brand and person–non-business institution relationships. However, little is known about the antecedents and consequ...
中文翻译:
高等教育中的认同与情感依恋:前因与后果
认同和依恋是消费者与品牌以及个人与非企业机构关系中全面研究的主题。然而,人们对事情的前因后果知之甚少……
更新日期:2021-06-10
中文翻译:
高等教育中的认同与情感依恋:前因与后果
认同和依恋是消费者与品牌以及个人与非企业机构关系中全面研究的主题。然而,人们对事情的前因后果知之甚少……