This article addresses the generic dynamic decision problem of how to achieve sustained market growth by increasing two interdependent organizational resources needed (1) to increase and (2) to sustain demand. The speed and costs of increasing each resource are different. Failure to account for this difference leads to policies that drive a quick increase of demand followed by decline. Three generic policies derived from the literature have been implemented in a system dynamics model. Simulation shows that they all can generate sustained exponential growth but differ in performance: even policies criticized in the literature for provoking overshoot and collapse can drive sustained growth. This leads to questions for further research regarding (1) the set of generic policies and its structure and (2) concerning the reasoning of human decision-makers when choosing between such policies and the salience of important but easily overlooked features of the decision situation.

中文翻译：

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基于两个相互依存的组织资源的持续市场增长的三个通用政策——模拟研究和启示

本文解决了如何通过增加两个相互依赖的组织资源（1）增加和（2）维持需求来实现持续市场增长的通用动态决策问题。增加每种资源的速度和成本是不同的。未能考虑到这种差异会导致政策导致需求快速增长，然后下降。源自文献的三个通用策略已在系统动力学模型中实施。模拟表明，它们都可以产生持续的指数增长，但表现不同：即使是文献中批评导致过度和崩溃的政策也可以推动持续增长。