Since the inception of blockchain-related technologies over a decade ago, investors’ uptake of the technologies has grown rapidly. But even with the advancement in standing from conceptual beginnings to real-world experimentation, mainstream adoption of the technologies in either organizational or individual contexts has yet to eventuate. To resolve this paradox, we examine progression of the technologies’ diffusion instead, and in the process, seek to uncover the underlying dynamics of sentiments at play. Diffusion involves multiple actions by different parties, with social discourses via diverse media playing an essential role. In demonstrating the interplay of support to resistance via media framing and the diffusion of innovation theory, findings from our paper contribute to the technology adoption literature. Understanding resistant behavior toward a new technology area could help resolve potential issues that may arise. This would hopefully lead to better technological implementation outcomes in future.

自十多年前区块链相关技术问世以来，投资者对这些技术的接受迅速增长。但是，即使从概念开始到现实世界的实验取得了进步，在组织或个人环境中主流采用技术尚未最终实现。为了解决这个悖论，我们改为检查技术传播的进展，并在此过程中试图揭示情绪的潜在动力。传播涉及不同方的多种行动，通过不同媒体的社会话语起着至关重要的作用。在展示通过媒体框架和创新理论传播支持抵抗的相互作用时，我们论文的发现有助于技术采用文献。了解对新技术领域的抵制行为可能有助于解决可能出现的潜在问题。这有望在未来带来更好的技术实施成果。