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Determinants of Image and Image Fit: A Study of Four Sports and Their Domestic and International Governing Organizations
Communication & Sport ( IF 3.2 ) Pub Date : 2020-06-10 , DOI: 10.1177/2167479520929266
Kirstin Hallmann 1 , Geoff Dickson 2 , Nadja Giesen 3
Affiliation  

This study examined the determinants of image and image fit between a sport and its domestic and international governing bodies. Data were collected using eight online surveys (n = 1,862). Each of ...

中文翻译:

形象和形象契合的决定因素:对四种体育运动及其国内外管理组织的研究

本研究考察了体育运动与其国内和国际管理机构之间的形象和形象契合度的决定因素。使用八项在线调查(n = 1,862)收集数据。每一个 ...
更新日期:2020-06-10
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