This paper studies the diffusion process of two complementary technologies among people who are connected through a social network. It characterizes adoption rates over time for different initial allocations and network structures. In doing so, we provide some microfoundations for the stochastic formation of consideration sets. We are particularly interested in the following question: suppose we want to maximize technology diffusion and have a limited number of units of each of the two technologies to initially distribute—how should we allocate these units among people in the social network?

中文翻译：

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社交网络中技术的共扩散

本文研究了两种互补技术在通过社交网络连接的人们之间的传播过程。它表征了不同初始分配和网络结构的采用率随时间的变化。在这样做时，我们为考虑集的随机形成提供了一些微观基础。我们对以下问题特别感兴趣：假设我们想要最大化技术传播，并且两种技术中的每一种都有有限数量的单元来初始分配——我们应该如何在社交网络中的人之间分配这些单元？