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A methodological approach to the analysis of PISA microblogs: social media during the release of the PISA 2015 results
Journal of Education Policy ( IF 3.048 ) Pub Date : 2021-06-09 , DOI: 10.1080/02680939.2021.1937706
Aspa Baroutsis, Bob Lingard

ABSTRACT

This paper analyses Twitter microblogs over a 3-day period, during the release of the results of PISA 2015 on 6 December 2016 by the OECD. We document a methodological approach to investigating the social mediatisation of policy and its inclusive potential for enabling the participation of multiple voices. We draw on two data sets from the 3-day period: first, a large data corpus (n = 17,260) of all microblogs about PISA, and second, a smaller cluster of selected participant groups, notably academic, OECD, and teacher union actors (n = 65). Our analytic tools provide a methodological heuristic for scoping social media networks. Our research is guided by questions about ‘Who participates?’ in PISA debates and ‘What is being said?’ and considers the volume, engagement, and content of the microblogs. Of the three participant groups, the academic actors authored the largest volume of microblogs across the corpus and cluster. The content of microblogs from the OECD cluster mainly provided information about and promotion of PISA, while the academic cluster emphasised commentary and critique, with all actors using an analytic tone. The OECD had the largest number of followers and the highest rate of social recommendations and engagement with their microblogs.



中文翻译:

PISA 微博分析的方法论:PISA 2015 结果发布期间的社交媒体

摘要

本文分析了经合组织于 2016 年 12 月 6 日发布 PISA 2015 结果期间 3 天的 Twitter 微博。我们记录了一种方法论方法来调查政策的社交媒体化及其促进多种声音参与的包容性潜力。我们利用了为期 3 天的两个数据集:第一,关于 PISA 的所有微博的大型数据语料库 ( n = 17,260),第二,一小部分选定的参与者群体,特别是学术界、经合组织和教师工会参与者( n= 65)。我们的分析工具为界定社交媒体网络提供了一种启发式方法。我们的研究以“谁参与?”为指导。在 PISA 辩论和“在说什么?” 并考虑微博的数量、参与度和内容。在三个参与者群体中,学术参与者在整个语料库和集群中撰写了最大量的微博。OECD集群的微博内容主要提供PISA的信息和宣传,而学术集群则强调评论和批评,所有参与者都使用分析语气。经合组织拥有最多的关注者和最高的社会推荐率以及与他们的微博互动的比率。

更新日期:2021-06-10
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