ABSTRACT

This paper analyses Twitter microblogs over a 3-day period, during the release of the results of PISA 2015 on 6 December 2016 by the OECD. We document a methodological approach to investigating the social mediatisation of policy and its inclusive potential for enabling the participation of multiple voices. We draw on two data sets from the 3-day period: first, a large data corpus (n = 17,260) of all microblogs about PISA, and second, a smaller cluster of selected participant groups, notably academic, OECD, and teacher union actors (n = 65). Our analytic tools provide a methodological heuristic for scoping social media networks. Our research is guided by questions about ‘Who participates?’ in PISA debates and ‘What is being said?’ and considers the volume, engagement, and content of the microblogs. Of the three participant groups, the academic actors authored the largest volume of microblogs across the corpus and cluster. The content of microblogs from the OECD cluster mainly provided information about and promotion of PISA, while the academic cluster emphasised commentary and critique, with all actors using an analytic tone. The OECD had the largest number of followers and the highest rate of social recommendations and engagement with their microblogs.

摘要

本文在 2016 年 12 月 6 日经合组织发布 PISA 2015 结果期间，对 Twitter 微博进行了为期 3 天的分析。我们记录了一种方法论方法来调查政策的社会媒体化及其在促进多种声音参与方面的包容性潜力。我们从这 3 天的时间里提取了两个数据集：第一，所有关于 PISA 的微博的大型数据集 ( n = 17,260)，第二，选定参与者群体的较小集群，特别是学术、经合组织和教师工会参与者( n= 65)。我们的分析工具为界定社交媒体网络范围提供了一种启发式方法。我们的研究以“谁参与？”的问题为指导。在 PISA 辩论和“在说什么？” 并考虑微博的数量、参与度和内容。在三个参与者组中，学术参与者在整个语料库和集群中创作了最多的微博。OECD集群的微博内容主要提供有关PISA的信息和宣传，而学术集群则强调评论和批评，所有参与者都使用分析语气。经合组织的追随者人数最多，社交推荐率和微博参与率最高。