This study sought to utilize Six Sigma techniques to guide the design and selection of promotional materials and strategies to attract college students to an undergraduate Supply Chain Management major. Affinity Diagramming was used to collect and summarize students’ comments on what factors they considered when selecting a career. Pareto was used to prioritize their responses. Quality Function Deployment was used to align promotional materials and strategies to ensure that they addressed the factors identified by the students. Six unique promotional materials and strategies were identified as the most effective in attracting students to the Supply Chain Management major.

中文翻译：

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招收学生参加本科供应链管理课程

本研究试图利用六西格码技术来指导宣传材料和策略的设计和选择，以吸引大学生攻读供应链管理本科专业。亲和图用于收集和总结学生对他们在选择职业时考虑的因素的评论。帕累托被用来确定他们的反应的优先级。质量功能部署用于调整宣传材料和策略，以确保它们解决了学生确定的因素。六种独特的宣传材料和策略被确定为最有效地吸引学生进入供应链管理专业。