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Pricing with delivery time information sharing decisions in service systems
Computers & Industrial Engineering ( IF 6.7 ) Pub Date : 2021-06-10 , DOI: 10.1016/j.cie.2021.107459
Sırma Karakaya , Secil Savasaneril , Yasemin Serin

We study the pricing problem of a service provider who informs arriving customers about the anticipated delivery times. Besides quoting prices, the provider decides on the amount of delivery time information to be revealed to the customers. Price and delivery time announcement decisions affect the behavior of the customers who are sensitive to price, delivery time, as well as to the accuracy of the estimate of the delivery time, which in turn affects the profitability of the firm. We analytically show that, when prices are quoted dynamically, pricing policy has a monotone structure under certain conditions and that the amount of information revealed to the customers may reverse the direction of monotonicity. Through numerical studies, we identify that customer reservation price, price precision and customer sensitivity to accuracy of the estimate of the delivery time determine which information availability scheme is more preferable by the service provider. Information availability scheme and pricing scheme may affect the information sharing decision. Information sharing may in turn affect how strongly pricing scheme is preferred. Intuitively, dynamic pricing is always more preferable than static pricing, however the benefit is higher when the delivery time information is not shared while it may only be marginal when the amount of information shared is high.



中文翻译:

定价与服务系统中的交货时间信息共享决策

我们研究了服务提供商的定价问题,该服务提供商通知到达的客户预期交货时间。除了报价之外,供应商还决定向客户透露的交货时间信息量。价格和交货时间的公告决策会影响对价格、交货时间以及交货时间估计的准确性敏感的客户的行为,进而影响公司的盈利能力。我们分析表明,当价格动态报价时,定价政策在一定条件下具有单调结构,向客户透露的信息量可能会逆转单调性的方向。通过数值研究,我们确定了客户预订价格,价格精度和客户对交付时间估计精度的敏感性决定了服务提供商更喜欢哪种信息可用性方案。信息可用性方案和定价方案可能会影响信息共享决策。信息共享可能反过来影响定价方案的偏好程度。直观上,动态定价总是比静态定价更可取,但是当不共享交货时间信息时收益更高,而当共享信息量很高时它可能只是微不足道。信息共享可能反过来影响定价方案的首选程度。直观上,动态定价总是比静态定价更可取,但是当不共享交货时间信息时收益更高,而当共享信息量很高时它可能只是微不足道。信息共享可能反过来影响定价方案的偏好程度。直观上,动态定价总是比静态定价更可取,但是当不共享交货时间信息时收益更高,而当共享信息量很高时它可能只是微不足道。

更新日期:2021-07-12
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