In 1941, the Rath Packing Company of Waterloo, Iowa published a book titled Waterloo Packer: The Story of the Rath Packing Company to celebrate its fiftieth anniversary in the meatpacking industry. Modelled on Life magazine, Waterloo Packer co-opted the photoessay format to commercial ends. Examining archival documentation and looking at other American industrial publications, this article illuminates Waterloo Packer’s conception by executives of the Rath Company and consultants from advertising agency Young and Rubicam; and it contextualises Waterloo Packer as the most innovative of a series of ‘industrial biographies’ produced in the USA at midcentury. Through close reading of Waterloo Packer as phototext, this article demonstrates how the Rath Packing Company deployed photographic imagery to present a controlled and sanitised vision of industrial-scale slaughter.

中文翻译：

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滑铁卢包装工：出售屠宰

1941 年，爱荷华州滑铁卢的拉斯包装公司出版了一本名为“滑铁卢包装商：拉斯包装公司的故事”的书，以庆祝其在肉类包装行业成立 50 周年。Waterloo Packer 以《生活》杂志为蓝本，将摄影散文格式用于商业目的。本文通过检查档案文件并查看其他美国工业出版物，阐明了 Rath 公司的高管和广告公司 Young 和 Rubicam 的顾问对 Waterloo Packer 的构想；它将滑铁卢包装工作为本世纪中叶在美国制作的一系列“工业传记”中最具创新性的一部。通过仔细阅读滑铁卢包装工作为图片文本，