ABSTRACT This study uses nearly one million Tweets from eight campaigns targeting seven countries to explore the relationship between social media and domestic legal change, specifically in the area of women’s rights. The research is underpinned by a critique of the spiral model of human rights change and second wave normative scholarship. The study focuses on quantifying contextual, independent (online behaviours), and dependent (legal change) variables in order to model the effectiveness of the campaigns. Using the space of social media presents a wide range of opportunities as well as threats. It may be that these campaigns are indeed leading to the change sought after by domestic women and girls, and that, as many posit, the weight of the international attention leads to positive outcomes. Equally, it may be that the campaigns are ineffective or, worse, lead to harmful government backlashes. This research seeks to understand these outcomes in depth, using empirical data to model the effectiveness of campaigns. This article in particular focusses on the methodological challenges and solutions with this kind of large-scale comparative social media research.

中文翻译：

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探索全球 Twitter 活动与国内法之间的关系：方法论挑战和解决方案

摘要 本研究使用来自针对七个国家的八项运动的近 100 万条推文来探讨社交媒体与国内法律变革之间的关系，特别是在妇女权利领域。该研究的基础是对人权变化螺旋模型和第二波规范学术的批判。该研究侧重于量化上下文、独立（在线行为）和相关（法律变更）变量，以便对活动的有效性进行建模。使用社交媒体空间带来了广泛的机会和威胁。可能这些运动确实导致了国内妇女和女孩所寻求的改变，而且正如许多人所认为的那样，国际关注的重要性导致了积极的结果。一样，可能是这些运动无效，或者更糟的是，会导致有害的政府反弹。这项研究旨在深入了解这些结果，使用经验数据来模拟活动的有效性。本文特别关注这种大规模比较社交媒体研究的方法论挑战和解决方案。