This case study follows the case of a small entrepreneur who faced many problems during the initial time of set-up. This work specifically mentions a few dilemmas, such as whether a family business or a partnership business is better, the role of trust in a start-up and the importance of the business partner when the start-up was started by a married couple, namely the dilemma of dual responsibility. This start-up was related to interior design business and was dealing with a wide range of products. Things were moving fine, but the dilemma started when Priya, one of the founders and a director of the company, became inactive and the other founder, Uday Upadhaya, was thinking of expanding the business.

本案例研究遵循一个小企业家的案例，他在成立初期面临许多问题。这部作品特别提到了几个困境，比如家族企业还是合伙企业更好，信任在创业中的作用以及商业伙伴在已婚夫妇创业时的重要性，即双重责任的困境。这家初创公司与室内设计业务有关，涉及范围广泛的产品。事情进展顺利，但当公司创始人之一兼董事 Priya 变得不活跃而另一位创始人 Uday Upadhaya 正在考虑扩大业务时，困境就开始了。