Purpose

Since the outbreak of COVID-19 in early 2020, the travel sector has faced an intense challenge, making tourism one of the most affected sectors at the time of writing. Based on the results of a survey administered to a sample of 700 Italian tourists, this paper aims to acquire an empirical understanding of key challenges for the travel and tourism sector in the coming months and the possible responses of tourist cities.

Design/methodology/approach

To study tourism after the pandemic, OUT (University of Naples Tourism Research Center) has created an online survey to answer the following questions: What will tourism be like after the pandemic? What will the main changes in travel behaviors be? What role will new information technologies play in future tourism? Are there territorial differences based on the spread of the virus?

Findings

The pandemic has inevitably affected everyone’s tourist choices, regardless of how much their specific area of residence has been impacted by the virus. Consequently, it will significantly influence travelers’ experiences. The Italian tourists who were survey respondents are aware that physical distancing rules will probably remain in effect for an extended time and, therefore, they cannot imagine future tourism not conditioned by these measures. This does not mean that Italians will give up tourism in the short-medium term, however. Indeed, the research data highlight the resilient character of tourism in that it is transformed but does not cease to exist.

Originality/value

By studying the future through a sociological approach, it is possible to identify how the COVID-19 emergency will impact tourism and how both the form and social meaning of mobility will be conditioned. On the basis of the data, the analysis will be directed from the present to the post-pandemic horizon, hypothesizing possible scenarios for the future of tourism and providing some possible policy indications.

中文翻译：

---

疫情后的旅游韧性：意大利人旅游行为的变化及旅游城市的可能应对

目的

自 2020 年初 COVID-19 爆发以来，旅游业面临着严峻的挑战，在撰写本文时，旅游业成为受影响最严重的行业之一。基于对 700 名意大利游客样本进行的调查结果，本文旨在获得对未来几个月旅行和旅游业面临的主要挑战以及旅游城市可能做出的反应的实证理解。

设计/方法/方法

为了研究大流行后的旅游业，OUT（那不勒斯大学旅游研究中心）创建了一项在线调查来回答以下问题：大流行后旅游业会是什么样子？出行行为的主要变化是什么？新的信息技术将在未来旅游业中发挥什么作用？是否存在基于病毒传播的地域差异？

发现

大流行不可避免地影响了每个人的旅游选择，无论他们的特定居住区域受到病毒的影响有多大。因此，它将显着影响旅行者的体验。作为调查受访者的意大利游客都知道，身体距离规则可能会在很长一段时间内保持有效，因此，他们无法想象未来的旅游业不受这些措施的限制。然而，这并不意味着意大利人会在中短期内放弃旅游业。事实上，研究数据突出了旅游业的弹性特征，因为它已经转变但不会停止存在。

原创性/价值

通过社会学方法研究未来，可以确定 COVID-19 紧急情况将如何影响旅游业，以及流动的形式和社会意义将如何受到制约。在数据的基础上，分析将从现在到大流行后的视野，假设未来旅游业的可能情景并提供一些可能的政策指示。