Abstract

Our journey to subsistence marketplaces has been global in scope and resonates with marketing in beginning at the micro-level with a bottom-up orientation in understanding consumers, communities, and the larger context. This space offers an opportunity for us to discuss the broader lessons learned from this journey for global marketing.

中文翻译：

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全球营销如何变得更加全球化和更多营销：来自生存市场的自下而上的视角

摘要

我们的生计市场之旅在全球范围内展开，并与从微观层面开始的营销产生共鸣，自下而上地了解消费者、社区和更大的背景。这个空间为我们提供了一个机会来讨论从这次全球营销之旅中学到的更广泛的经验教训。