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Influence of new product development best practices on performance: an analysis in innovative Brazilian companies
Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2021-06-08 , DOI: 10.1108/jbim-07-2020-0362
Tiago Ribeiro de Araujo , Daniel Jugend , Marcio Lopes Pimenta , Gessica Mina Kim Jesus , Gladys Dorotea Dorotea Cacsire Barriga , José Carlos de Toledo , Ari Melo Mariano

Purpose

This study aims to propose and test a research framework for analyzing the relationship between new product development (NPD) best practices and performance in companies that belong to innovative industries in Brazil.

Design/methodology/approach

A quantitative survey was conducted, involving several industries, including agricultural machinery, automotive and pharmaceutical. Data was analyzed through multiple linear regression.

Findings

Among the best practices investigated, the main results show that “innovative culture” and “project climate” are factors that significantly affect the performance of the NPD.

Research limitations/implications

The choice of best practices can be considered a major limitation of this study, as this is a dynamic concept depending on a continuous analysis that must take into account the economic and technological environment.

Practical implications

This study highlights a relationship between an innovative culture and performance. Some practices may be adopted to address an innovative culture, such as stimulating employee creativity, acceptance and partnership with external actors for the joint development of technologies and employee involvement with NPD.

Originality/value

The findings expand the debate on best practices in NPD and innovation management by presenting results on the topic in an emerging country, in this case, Brazil.



中文翻译:

新产品开发最佳实践对绩效的影响:巴西创新公司的分析

目的

本研究旨在提出并测试一个研究框架,用于分析巴西创新产业公司的新产品开发 (NPD) 最佳实践与绩效之间的关系。

设计/方法/方法

进行了定量调查,涉及多个行业,包括农业机械、汽车和制药。通过多元线性回归分析数据。

发现

在调查的最佳实践中,主要结果表明“创新文化”和“项目氛围”是显着影响 NPD 绩效的因素。

研究限制/影响

最佳实践的选择可以被认为是本研究的主要限制,因为这是一个动态概念,取决于必须考虑经济和技术环境的连续分析。

实际影响

这项研究强调了创新文化与绩效之间的关系。可以采用一些实践来解决创新文化,例如激发员工的创造力、接受并与外部参与者建立伙伴关系,以共同开发技术以及员工参与 NPD。

原创性/价值

调查结果通过展示新兴国家(在本例中为巴西)的主题结果,扩大了关于 NPD 和创新管理最佳实践的辩论。

更新日期:2021-06-08
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