Abstract

Academic literature includes numerous studies on the assessment of the economic impacts of sporting events. Some of these impacts are only temporary and don’t produce a lasting effect on the productive fabric, while others lead to long term developments. Even though residents’ reactions to the long term impacts of these events have been broadly studied, the views expressed by entrepreneurs located in the area of the event remain to be investigated. This article analyses perceptions of entrepreneurs located near the Sierra Nevada Ski and Mountain Resort in Spain relating to their assessment of the long term effects of hosting the 2017 Snowboard and Freestyle Ski World Championship. This paper makes use of a mixed-methods. The qualitative and quantitative analyses reveal a positive assessment of the event’s impact both concerning the promotion of the mountain resort and in terms of its international positioning as a snowboarding and freestyle sports destination.

摘要

学术文献包括大量关于体育赛事经济影响评估的研究。其中一些影响只是暂时的，不会对生产结构产生持久影响，而其他影响则导致长期发展。尽管已经广泛研究了居民对这些事件的长期影响的反应，但位于事件区域的企业家表达的观点仍有待调查。本文分析了位于西班牙内华达山脉滑雪和山区度假村附近的企业家对举办 2017 年单板滑雪和自由式滑雪世界锦标赛的长期影响的评估。本文使用了混合方法。