A standard framework for business ethics views the inquiry as an application of major ethical theories to specific issues in business. As these theories are largely presented as being principled, the exercise therefore becomes one of applying general principles to business situations. Many adopting this standard approach have thus resisted the implementation of the most prominent development in ethical theory in recent history: that of particularism. In this article, I argue that particularist thinking has much to offer to business ethics and that standard resistance to particularist business ethics is based largely on misunderstandings. I do so by illustrating how the harbinger of particularism, W. D. Ross, countenances the practical wisdom of particularist ethics while being 1) invulnerable to standard objections to particularist business ethics and 2) compatible with the generalism of the standard approach. The Rossian business ethic is therefore one that the standard approach should be eager to include.

商业道德的标准框架将调查视为主要道德理论在商业特定问题上的应用。由于这些理论在很大程度上被认为是有原则的，因此该练习成为将一般原则应用于业务情况的一种。许多采用这种标准方法的人因此抵制了近代历史上伦理理论中最突出的发展：特殊主义的发展。在本文中，我认为特殊主义思想对商业道德有很大贡献，而对特殊主义商业道德的标准抵制主要基于误解。我通过说明特殊主义的先驱 WD Ross 如何做到这一点 支持特殊主义伦理的实践智慧，同时 1) 不受对特殊主义商业道德的标准反对的影响，2) 与标准方法的普遍性兼容。因此，Rossian 商业道德是标准方法应该渴望包含的一种。