Scholars have suggested that design thinking and effectuation theory may enrich each other. However, to date, we lack deeper theorizing and empirical evidence to further advance this valuable discourse for the benefit of innovation management. Our qualitative study draws on 41 in-depth interviews with Australian designer-founders, with the aim to provide a theoretical perspective on and empirical insights into the relationship between the behavioral practices of design thinking and the cognitive principles of effectuation. The contributions are twofold. First, our study explains how design thinking practices enable designer-founders to enact the cognitive principles of effectuation. Uncovering these “entrepreneurial ways of designing” provides an explanation for the effectiveness of design thinking for entrepreneurial innovation and new venture creation. Second, our study sheds light on the ways in which designer-founders interpret effectuation principles through the professional values and norms embodied in design thinking. These “designerly ways of entrepreneuring” resemble particular, normative interpretations of effectual action. By doing so, our study offers empirical substantiation and theoretical elaboration of the ways in which design thinking functions as an approach for entrepreneurial innovation and new venture creation. Through shedding light on the “entrepreneurial ways of designing” and “designerly ways of entrepreneuring” exhibited by designer-founders, our research reveals the reciprocal relationship between design thinking and effectuation theory.

中文翻译：

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设计的创业方式与设计师的创业方式：探索设计思维与效果理论的关系

学者们提出，设计思维和效果理论可以相得益彰。然而，迄今为止，我们缺乏更深入的理论和实证证据来进一步推进这一有价值的论述，以造福于创新管理。我们的定性研究借鉴了对澳大利亚设计师创始人的 41 次深度访谈，旨在就设计思维的行为实践与效应的认知原则之间的关系提供理论视角和实证见解。贡献是双重的。首先，我们的研究解释了设计思维实践如何使设计师创始人能够制定认知原则。揭示这些“创业设计方式”为设计思维对创业创新和新企业创造的有效性提供了解释。其次，我们的研究揭示了设计师创始人通过设计思维中体现的专业价值观和规范来解释效果原则的方式。这些“精心设计的创业方式”类似于对有效行动的特定规范解释。通过这样做，我们的研究为设计思维作为一种创业创新和新企业创造方法发挥作用的方式提供了实证证实和理论阐述。通过揭示设计师创始人所展示的“创业设计方式”和“设计师创业方式”，