This paper proposes and empirically examines a model to investigate the effect of environmental regulations, top management commitment (TMCO) and organizational learning toward green product innovation (GPI). The proposed theoretical model, grounded in dynamic capabilities view (DCV) and upper echelons theory, is analyzed by Partial least squares (PLS) method using the data from Indian automotive manufacturing firms. The findings indicate the importance of TMCO and organizational learning for implementing GPI (in response to regulations), and achieve desired performance. Further, organizational learning fully mediates between commitment of top management and GPI. The findings can be useful for managers in automotive manufacturing firms who are interested toward implementing GPI. The paper contributes to green innovation literature by empirically examining the role of TMCO and organizational learning for GPI.

中文翻译：

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环境法规、高层管理承诺和组织学习对绿色产品创新的影响：来自汽车行业的证据

本文提出并实证检验了一个模型来研究环境法规、高层管理承诺 (TMCO) 和组织学习对绿色产品创新 (GPI) 的影响。所提出的理论模型以动态能力视图 (DCV) 和高层理论为基础，通过偏最小二乘法 (PLS) 方法使用印度汽车制造公司的数据进行分析。调查结果表明 TMCO 和组织学习对于实施 GPI（响应法规）和实现预期绩效的重要性。此外，组织学习在最高管理层的承诺和 GPI 之间完全中介。这些发现对有兴趣实施 GPI 的汽车制造公司的经理很有用。