As a frequently observed business phenomenon, the utilization of product scarcity to enhance its performance has received increasing attention in recent years. Hunger marketing is a marketing policy where goods suppliers intentionally limit product supply to achieve excess demand. In this paper, the Heterogeneous Heuristic Structural Equation Modeling (HHSEM) has been proposed to describe product scarcity's critical factors and how they impact both market and consumer with psychological inception. The data determined from definite deficiency depending on product suitability in the consumption level. For each case, the sensitivity analysis has been conducted to investigate the effects of the product compatibility with net sales and the data disclosure cost. The empirical outcomes suggest that the impact of scarcity on purchase intention and scarcity effects has been analyzed based on perceived value, uniqueness, and value.

作为一种经常观察到的商业现象，利用产品稀缺性来提升其业绩近年来受到越来越多的关注。饥饿营销是商品供应商故意限制产品供应以实现需求过剩的营销政策。在本文中，提出了异构启发式结构方程模型 (HHSEM) 来描述产品稀缺性的关键因素以及它们如何通过心理初始影响市场和消费者。根据消费水平中的产品适用性确定的数据不足。对于每个案例，都进行了敏感性分析，以研究产品兼容性对净销售额和数据披露成本的影响。