Purpose

The objective of this paper is to investigate the effect of the dining experience elements at gas stations foodservice outlets: (1) food quality, (2) service quality, (3) convenience and (4) atmospherics on customers' overall satisfaction and behavioral intention. This study also examines the mediating effect of overall satisfaction on dining experience elements and behavioral intention.

Design/methodology/approach

This paper applies a quantitative approach, using partial least square-structural equation modeling for analysis. Survey data were collected online from 231 participants in the United States.

Findings

Convenience and food quality are strong predictors of gas station food purchasing overall satisfaction and behavioral intention. Meanwhile, service quality and atmospherics were not statistically significant.

Research limitations/implications

This study's survey was conducted online. Participants reflected on their dining experience at gas station dining outlets in the prior week.

Practical implications

This study contributes to the existing foodservice literature by exploring dining at gas stations. It also provides a new insight into the importance of convenience in influencing overall satisfaction and behavior intention in a gas station foodservice setting.

Social implications

This study helps with the understanding of consumer behavior and expectations of a fast-food setting. This study helps with enhancing convenience in order to improve the customers' experience and reduce their daily stress relating to wait time for purchasing fast-food meals.

Originality/value

This is the first study to examine consumer experience at a gas station food service setting.

中文翻译：

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在加油站用餐：从消费者行为角度分析非传统快餐店

目的

本文的目的是调查加油站餐饮服务网点的用餐体验要素：（1）食品质量，（2）服务质量，（3）便利性和（4）氛围对顾客整体满意度和行为意向的影响。 . 本研究还考察了整体满意度对用餐体验元素和行为意向的中介作用。

设计/方法/方法

本文采用定量方法，使用偏最小二乘结构方程模型进行分析。调查数据是从美国的 231 名参与者在线收集的。

发现

便利性和食品质量是加油站食品购买总体满意度和行为意向的有力预测因素。同时，服务质量和氛围没有统计学意义。

研究限制/影响

这项研究的调查是在线进行的。参与者回顾了他们上周在加油站餐饮店的用餐体验。

实际影响

本研究通过探索在加油站用餐，为现有的餐饮服务文献做出了贡献。它还为方便在加油站餐饮服务环境中影响整体满意度和行为意图的重要性提供了新的见解。

社会影响

这项研究有助于了解消费者行为和对快餐环境的期望。这项研究有助于提高便利性，以改善客户的体验并减少他们与购买快餐食品的等待时间相关的日常压力。

原创性/价值

这是第一项检查消费者在加油站食品服务环境中的体验的研究。