Purpose

This study analyzes the factors that affect the decisions of micro-businesses to switch to enterprises in Thanh Hoa, Vietnam.

Design/methodology/approach

In order to explain the behavior of micro-businesses in switching to enterprises, the authors designed a questionnaire and collected survey data from 404 micro-businesses. The generalized structural equation modeling was applied to analyze the structured model with the dichotomous dependent variable.

Findings

First, the behavior of micro-businesses to switch was indirectly affected by needs and directly affected by attitudes, perceived behavioral control, subjective norm and institutional quality. Second, the subjective norms exerted the most influence on the behavior of the micro-businesses in switching. This finding implies that (1) the behavior of the micro-businesses depended on the assessments, perceptions and views of their friends, relatives and colleagues, and (2) the behavior to switch stems mainly from the desire to improve the businesses' position in society. Finally, both formal and informal institutions play an essential role in the behavior of the micro-businesses to switch to enterprises.

Originality/value

There have been no previous studies that have applied structured models to test the behavior of micro-businesses to switch to enterprises. Furthermore, previous studies had mainly addressed the psychological factors or needs of micro-businesses. In this study, apart from the above factors, the authors discuss the impact of institutions on the behavior of micro-businesses to switch.

中文翻译：

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微商为何犹豫“长大”？

目的

本研究分析了影响越南清化微型企业转向企业决策的因素。

设计/方法/方法

为了解释微商转企的行为，作者设计了问卷，收集了404家微商的调查数据。应用广义结构方程模型分析具有二分因变量的结构化模型。

发现

首先，微商的转行行为间接受需求影响，直接受态度、感知行为控制、主观规范和制度质量影响。其次，主观规范对微商的转换行为影响最大。这一发现意味着（1）微型企业的行为取决于他们的朋友、亲戚和同事的评估、看法和观点，以及（2）转换行为主要源于提高企业地位的愿望。社会。最后，正式和非正式制度在微型企业转向企业的行为中都起着至关重要的作用。

原创性/价值

之前没有研究应用结构化模型来测试微商转企的行为。此外，以往的研究主要针对微型企业的心理因素或需求。本研究除上述因素外，作者还讨论了制度对微商转行行为的影响。