Purpose

This study aims to determine the simultaneous effect of exporting firms' competitive strategies and capabilities on the achievement of competitive advantages and export performance under the boundary conditions of competitive intensity. In so doing, the study combines the alternative theoretical lenses of the resource-based view (RBV) and the structure–conduct–performance (SCP) paradigm.

Design/methodology/approach

Primary data were obtained from 281 Turkish manufacturer–exporter firms operating in different sectors and located in several regions of the country. Structural equation modeling was utilized to test our conceptual framework, which combined the effects of RBV-based and SCP-based factors on competitive advantages and export performance under the moderating influence of competitive intensity.

Findings

This study reveals that unique firm capabilities, specifically informational, relational, and marketing capabilities, and competitive strategies, including differentiation and cost leadership, provide export firms with a competitive advantage and improve their export performance in foreign markets. Furthermore, competitive advantages partially mediate the effects of competitive strategies and unique firm capabilities on export performance. Finally, unexpectedly, and contrary to most of the existing literature, we find that competitive intensity negatively moderates the link between service advantages and export performance.

Originality/value

This research offers a comprehensive view of manufacturer–exporter firms' export performance by accounting for the overlooked simultaneous effect of firm capabilities and competitive strategies through the mediation of competitive advantages and under the boundary conditions of competitive intensity.

中文翻译：

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企业能力和竞争战略对出口绩效的同时影响：竞争优势和竞争强度的作用

目的

本研究旨在确定在竞争强度边界条件下，出口企业的竞争战略和能力对实现竞争优势和出口绩效的同时影响。为此，该研究结合了基于资源的观点 (RBV) 和结构-行为-绩效 (SCP) 范式的替代理论视角。

设计/方法/方法

主要数据来自 281 家土耳其制造商 - 出口商公司，这些公司在该国多个地区经营不同部门。利用结构方程模型来测试我们的概念框架，该框架结合了基于 RBV 和基于 SCP 的因素在竞争强度的调节影响下对竞争优势和出口绩效的影响。

发现

本研究表明，独特的公司能力，特别是信息、关系和营销能力，以及竞争战略，包括差异化和成本领先，为出口公司提供了竞争优势，并提高了他们在国外市场的出口业绩。此外，竞争优势在一定程度上调节了竞争战略和独特的企业能力对出口绩效的影响。最后，出乎意料的是，与大多数现有文献相反，我们发现竞争强度消极地调节了服务优势和出口绩效之间的联系。

原创性/价值

本研究通过竞争优势的中介和在竞争强度的边界条件下，考虑到被忽视的企业能力和竞争战略的同时影响，提供了制造商-出口商企业出口绩效的综合视图。