Purpose

The purpose of this paper is to review and summarize the theme issue outcomes in relation to the strategic question: How is the hospitality and tourism industry in India responding to the dynamic digital era?

Design/methodology/approach

This paper draws on the findings of the theme issue contributors to identify the response of the Indian hospitality and tourism industry towards the rapid pace of digitization and use of technology.

Findings

The summary highlights the research on various facets of digital push with respect to marketing of products and services, role of data analytics, use of technology tools in operations to impact customer experience. It has implications for industry practitioners, researchers and policymakers.

Practical implications

It is quite clear that technology needs to be embraced by the hospitality and tourism Industry in India at a faster pace to compete well globally, deployment of digital technology has potential to positively impact efficiencies and quality of customer experience. There are huge implications for how digital marketing is going to become a critical part of the marketing strategy at large.

Originality/value

The research in this theme provides insight from both practitioner and academic perspectives provide a take on the ground realities with respect to how the hospitality and tourism businesses in India are changing how they work in the digital era.

中文翻译：

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结论：数字化是印度旅游和酒店业的唯一出路

目的

本文的目的是回顾和总结与战略问题相关的主题问题成果：印度的酒店和旅游业如何应对动态的数字时代？

设计/方法/方法

本文利用主题问题贡献者的发现来确定印度酒店和旅游业对数字化和技术使用的快速步伐的反应。

发现

该摘要重点介绍了对数字推送各个方面的研究，涉及产品和服务营销、数据分析的作用、在运营中使用技术工具来影响客户体验。它对行业从业者、研究人员和政策制定者都有影响。

实际影响

很明显，印度的酒店和旅游业需要以更快的速度接受技术才能在全球范围内进行良好的竞争，数字技术的部署有可能对客户体验的效率和质量产生积极影响。数字营销将如何成为整个营销策略的关键部分，这具有巨大的影响。

原创性/价值

该主题的研究提供了从从业者和学术角度的见解，提供了关于印度酒店和旅游企业如何改变他们在数字时代的工作方式的实地现实。