Purpose

The purpose of this interview aims to offer a means to better understand tourism as it relates to small businesses within a global network.

Design/methodology/approach

A semi-structured interview was used.

Findings

The key findings are in line with Masco’s (2017) research that asserts “change can be selective and/or optional for the tourism stakeholders (e.g. tourists, operators, destination organizations, policymakers, local communities, employees), the nature and degree of crises-led transformations depend on whether and how these stakeholders are affected by, respond to, recover and reflect on crises”, particularly small minority-owned tourist companies.

Practical implications

This interview provides a lens to better understand how small businesses operate within the global market and remain at the cornerstone for sustaining domestic and international markets.

Originality/value

This study highlights small minority-owned business and their ability to become resilient. This interview illustrated that grounded small businesses, while implored with challenges from natural disasters, also have the resiliency to overcome such challenges when the agency has the ability to provide “turn-key” services for their clients thereby providing clients a sense of agency and value-laden experiences via personalization of services.

中文翻译：

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Romira Young 访谈：灾害时期当地旅游和酒店业小企业主的机遇和挑战

目的

本次采访的目的是提供一种更好地了解旅游业的方法，因为它与全球网络中的小型企业有关。

设计/方法/方法

使用了半结构化访谈。

发现

主要发现与 Masco (2017) 的研究一致，该研究断言“对于旅游利益相关者（例如游客、经营者、目的地组织、政策制定者、当地社区、员工）、危机的性质和程度而言，变化可以是选择性的和/或可选的。 -主导的转型取决于这些利益相关者是否以及如何受到危机的影响、应对、恢复和反思”，尤其是少数族裔拥有的小型旅游公司。

实际影响

本次采访提供了一个视角，可以更好地了解小型企业如何在全球市场中运作，并保持在维持国内和国际市场的基石。

原创性/价值

这项研究强调了少数族裔拥有的小型企业及其恢复弹性的能力。本次采访表明，当机构有能力为客户提供“交钥匙”服务，从而为客户提供代理感和价值感时，扎根的小企业虽然受到自然灾害的挑战，但也有能力克服这些挑战- 通过个性化服务获得丰富的体验。