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Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture
Journal of Marketing for Higher Education ( IF 3.906 ) Pub Date : 2021-06-03 , DOI: 10.1080/08841241.2021.1933672
Natalia V. Volkova 1 , Maria S. Plakhotnik 1
Affiliation  

This study examined challenges of employing university culture as a mechanism to increase commitment to the internationalization strategy among university internal stakeholders. Data were collected...

中文翻译:

国际化过程中主要内部利益相关者的承诺:新兴市场文化的挑战

这项研究探讨了利用大学文化作为一种​​机制来增加大学内部利益相关者对国际化战略的承诺所面临的挑战。数据已收集...
更新日期:2021-06-03
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