OVERVIEW

Pedagogical inertia has been prevalent in graphic design education by focusing mainly on the technical and intuitive aspects of the profession. This pedagogical unbalance has been anchoring practitioners as technicians, rather than empowering them to become citizen designers. Entrepreneurship, as a pedagogical method, can offer alternative approaches for improving teaching and learning in the field of design. Enterprise education has the potential to help students develop a set of skills to transition into a new role and be better able to face the social and environmental issues of the twentieth-first century. In this doctoral research project, existing teaching models that foster students’ entrepreneurial spirit are distilled through observation and interviews with the different stakeholders in the design education ecosystem. This research proposes a relevant and coherent approach to entrepreneurial education to improve graphic design education.

概述

教学惯性在平面设计教育中很普遍，主要关注专业的技术和直觉方面。这种教学上的不平衡一直使从业者成为技术人员，而不是让他们成为公民设计师。创业作为一种教学方法，可以为改进设计领域的教学和学习提供替代方法。企业教育有可能帮助学生发展一套技能，以过渡到新的角色，并能够更好地面对 20 世纪的社会和环境问题。在这个博士研究项目中，通过对设计教育生态系统中不同利益相关者的观察和访谈，提炼出现有的培养学生创业精神的教学模式。