Purpose

This paper takes the current COVID-19 pandemic raging around the world as a realistic background and uses the informal scientific communication mode in social media as the theoretical basis. It aims to explore the characteristics and rules of scientific communication in social media under emergency events, grasp the potential and risks of scientific communication in social media in special times and provide a perspective of academic communication for the scientific response.

Design/methodology/approach

The authors select the enumeration data of the early COVID-19 theme papers spread on social media networks as the research object, apply descriptive statistical analysis to the basic statistical distribution of variables and use factor analysis and visualization methods to explore the law and characteristics of the spread of scientific papers on social media platforms.

Findings

It was found that users of the COVID-19 paper are mainly in North America, Europe and South America, followed by those in East Asia, Southeast Asia and Oceania. The users are mainly public figures, doctors and other practitioners, science communicators and scientists. The process of social media communication reflects three ways of knowledge construction, social interaction and academic communication, and there are three ways of communication law and changing trend of cross transition and integration.

Originality/value

This study observes the function and role of science communication in social media in a special period from a unique perspective of academic communication, so as to promote academic means to fight against the epidemic.

中文翻译：

---

COVID-19紧急情况下科技文献的社交媒体传播

目的

本文以当前全球肆虐的COVID-19大流行为现实背景，以社交媒体中的非正式科学传播模式为理论基础。旨在探索突发事件下社交媒体科学传播的特点和规律，把握特殊时期社交媒体科学传播的潜力和风险，为科学应对提供学术传播视角。

设计/方法/方法

作者选择社交媒体网络上传播的早期COVID-19主题论文的枚举数据作为研究对象，将描述性统计分析应用于变量的基本统计分布，并使用因子分析和可视化方法探索其规律和特征。在社交媒体平台上传播科学论文。

发现

发现COVID-19论文的用户主要集中在北美、欧洲和南美，其次是东亚、东南亚和大洋洲。用户主要是公众人物、医生和其他从业者、科学传播者和科学家。社交媒体传播过程体现了知识建构、社会互动和学术传播三种方式，存在传播规律和交叉融合的三种变化趋势。

原创性/价值

本研究从学术传播的独特视角观察特殊时期科学传播在社交媒体中的作用和作用，以促进学术手段抗击疫情。