Since 1980, there has been a stark increase in the number, scale, and significance of international non-governmental organizations (INGOs), who operate in culturally complex contexts and have huge influence as actors in global civil society. Understanding the best practices and the challenges of their organization-public relationship (OPR) management is increasingly important, yet the existing literature does not offer adequate guidance. With INGO publics growing more diverse and global than ever, holistic evaluations of OPRs that consider a public perspective as well as the influence of external relationships are necessary. This paper addresses the need to further public relations’ understanding of OPRs on a global scale between diverse publics and non-traditional, multinational organizations. To do so, this paper undertakes a qualitative case study of CISV International in order to shed light on how the unique characteristics of an INGO impact our conceptualizations of OPRs.

自 1980 年以来，国际非政府组织 (INGO) 的数量、规模和重要性显着增加，它们在文化复杂的环境中运作，并作为全球公民社会的参与者具有巨大影响。了解组织-公共关系 (OPR) 管理的最佳实践和挑战变得越来越重要，但现有文献并未提供足够的指导。随着 INGO 公众比以往任何时候都更加多样化和全球化，有必要对 OPR 进行综合评估，同时考虑公众的观点以及外部关系的影响。本文解决了在不同公众和非传统跨国组织之间在全球范围内进一步了解 OPR 的必要性。为此，