Abstract

Background and aim

Alcohol labelling enables people to make informed decisions about the products they purchase and consume. This rapid review explores the impact of health messaging and product information on consumer attention, comprehension, recall, judgment and behavioural compliance in relation to alcohol use.

Methods

The rapid review adopted a multi-faceted search strategy to identify primary studies on health messaging and/or product information on alcohol packaging, and the impact of these on consumer-related outcomes.

Results

The review provides support for large, colourful labels on the front of alcohol products and the use of plain packaging to increase the visibility of health messaging. It also supports the use of explicit, negatively-framed statements that link alcohol to specific diseases. Colour-coded schemes and pictorial warnings may further optimize the effectiveness of alcohol labels. We did not find sufficient evidence to support the effectiveness of product information alone in influencing consumerattention, comprehension, recall, judgment and behavioural compliance.

Conclusion

Well-designed alcohol labels can positively influence consumers’ attention, comprehension, recall, judgment and behavioural compliance. The findings have implications for alcohol labelling research and policy.

中文翻译：

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关于健康信息和产品信息对酒精标签影响的快速文献回顾

摘要

背景和目的

酒精标签使人们能够就他们购买和消费的产品做出明智的决定。这项快速审查探讨了健康信息和产品信息对消费者对酒精使用的关注、理解、回忆、判断和行为合规性的影响。

方法

快速审查采用了多方面的搜索策略，以确定关于酒精包装的健康信息和/或产品信息的初步研究，以及这些对消费者相关结果的影响。

结果

该审查支持酒类产品正面的大型彩色标签和使用平装以增加健康信息的可见度。它还支持使用明确的、带有负面框架的陈述，将酒精与特定疾病联系起来。颜色编码方案和图形警告可以进一步优化酒精标签的有效性。我们没有找到足够的证据来支持仅产品信息在影响消费者注意力、理解力、回忆、判断和行为合规性方面的有效性。

结论

精心设计的酒精标签可以对消费者的注意力、理解力、回忆、判断和行为合规性产生积极影响。这些发现对酒精标签研究和政策有影响。