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Generation Z’s screen culture: Understanding younger users’ behaviour in the television streaming age – The case of post-crisis Greece
Critical Studies in Television ( IF 0.9 ) Pub Date : 2021-06-02 , DOI: 10.1177/17496020211005395
Anna Podara 1 , Maria Matsiola 1 , Rigas Kotsakis 1 , Theodora A Maniou 2 , George Kalliris 1
Affiliation  

Post-crisis Greece is experiencing dynamic audiovisual market growth, faster than the EU average. As Greek TV responds to the challenges of the streaming era, new paths are forged by young viewers/users. This article, based on a survey of nearly 1,000 students, attempts to characterise the viewing patterns of young audiences, who are early adopters and heavy consumers of streaming television. We argue that whereas young Greek media users favour streaming platforms, they value the social character of traditional television, which plays a prominent role in post-crisis Greece. Young media users’ screen behaviour can be described as mobility-centred and algorithmically naïve.



中文翻译:

Z世代的屏幕文化:了解电视流媒体时代年轻用户的行为——危机后希腊的案例

危机后的希腊正在经历动态的视听市场增长,其增长速度高于欧盟平均水平。随着希腊电视应对流媒体时代的挑战,年轻观众/用户开辟了新的道路。本文基于对近 1,000 名学生的调查,试图描述年轻观众的观看模式,他们是流媒体电视的早期采用者和重度消费者。我们认为,虽然年轻的希腊媒体用户喜欢流媒体平台,但他们重视传统电视的社会特征,这在危机后的希腊发挥着重要作用。年轻媒体用户的屏幕行为可以被描述为以移动为中心和算法幼稚。

更新日期:2021-06-02
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