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‘Shoulda, Coulda, Woulda’: Young Swiss audiences’ attitudes, expectations and evaluations of audiovisual news and information content and the implications for public service television
Critical Studies in Television ( IF 0.9 ) Pub Date : 2021-06-02 , DOI: 10.1177/1749602021998238
Ulla Autenrieth 1 , Matthias Künzler 2 , Fiona Fehlmann 1
Affiliation  

Public service media (PSM) are still seen in most European countries as a core means of informing citizens of all ages. Nevertheless, PSM struggle to reach young audiences, who are often characterised as news-avoidant or news-deprived. This article asks what meaning the news and information offered by PSM have for young people. The qualitative study describes young people’s attitudes and expectations regarding audiovisual news and information content through observation of their media usage habits in an experimental setting. It provides insights regarding how young people find and select news in today’s digital media environment and highlights opportunities for PSM providers to reach and engage with young audiences more effectively.



中文翻译:

“Shoulda, Cana, Willa”:瑞士年轻观众对视听新闻和信息内容的态度、期望和评价以及对公共服务电视的影响


在大多数欧洲国家,公共服务媒体 (PSM) 仍然被视为向各个年龄段的公民提供信息的核心手段。然而,PSM 很难接触到经常被描述为回避新闻或缺乏新闻的年轻观众。本文询问 PSM 提供的新闻和信息对年轻人有什么意义。定性研究通过观察年轻人在实验环境中的媒体使用习惯,描述了他们对视听新闻和信息内容的态度和期望。它提供了有关年轻人如何在当今数字媒体环境中查找和选择新闻的见解,并突出了 PSM 提供商更有效地接触和接触年轻受众的机会。

更新日期:2021-06-02
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