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The acceptance of chatbots in an enterprise context – A survey study
International Journal of Information Management ( IF 20.1 ) Pub Date : 2021-06-02 , DOI: 10.1016/j.ijinfomgt.2021.102375
Florian Brachten , Tobias Kissmer , Stefan Stieglitz

While Interactive systems such as Chatbots, are well known in personal environments with technologies like “Apple’s Siri” or the “Google’s Assistant”, the acceptance of said technologies in the enterprise context has hardly been examined. Literature shows that these technologies hold great potential for enterprises as they can increase productivity and are cost-efficient by automating processes. Still, to not alienate employees when introducing these systems called Enterprise Bots in this paper, it is crucial to understand how employees accept and adopt these new systems. This paper derives a research model based on the decomposed Theory of Planned Behaviour, which is tested in a survey with 198 participants. Results from a structural equation model show that intrinsic motivation of the employees has a strong positive influence on the intention to use Enterprise Bots whereas external influences showed smaller effects. The results indicate that it is important that employees are convinced of the usefulness of a tool for themselves. The paper provides theoretical insights and helps decision makers to introduce such systems.



中文翻译:

在企业环境中接受聊天机器人——一项调查研究

虽然诸如聊天机器人之类的交互式系统在个人环境中使用“Apple 的 Siri”或“Google 的助手”等技术而广为人知,但在企业环境中对上述技术的接受程度几乎没有经过检验。文献表明,这些技术对企业具有巨大潜力,因为它们可以通过自动化流程提高生产力并且具有成本效益。尽管如此,为了在本文中引入这些称为 Enterprise Bots 的系统时不会疏远员工,了解员工如何接受和采用这些新系统至关重要。本文基于分解的计划行为理论推导出一个研究模型,该模型在对 198 名参与者的调查中进行了测试。结构方程模型的结果表明,员工的内在动机对使用企业机器人的意图有很强的积极影响,而外部影响则表现出较小的影响。结果表明,让员工确信工具对自己有用是很重要的。该论文提供了理论见解并帮助决策者引入此类系统。

更新日期:2021-06-02
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