ABSTRACT

This study investigates the effect of media exposure and social networking sites (SNS) involvement on environmental concern and perceived personal responsibility to the environment and the consequent behaviors. It also tests the mediator and moderator between environmental concern and pro-environmental behavior. The results show that media exposure to environmental-related messages positively predicts environmental concern and perceived personal responsibility, while SNS involvement shows a negative effect on environmental concern and positive influence on perceived personal responsibility. Perceived personal responsibility mediates the relationship between environmental concern and pro-environmental behavior. Subjective norm weakens the effect of environmental concern on both behavioral intention and actual behavior. Self-efficacy and collective efficacy do not moderate the effect of environmental concern on behavior intention, while collective efficacy weakly moderates the effect on actual behavior.

摘要

本研究调查媒体曝光和社交网站 (SNS) 参与对环境关注和感知个人对环境的责任以及随之而来的行为的影响。它还测试环境关注和亲环境行为之间的中介和调节器。结果表明，媒体对环境相关信息的曝光对环境关注和个人责任感有积极的预测，而 SNS 参与对环境关注有负面影响，对个人责任感有积极影响。感知到的个人责任在环境关注和亲环境行为之间起到中介作用。主观规范削弱了环境关注对行为意向和实际行为的影响。