Many organizations have diversity statements in place in which they publicly declare their appreciation of and commitment to workforce diversity. These statements can either contain moral motives (e.g., “diversity reduces social inequalities”), business motives (e.g., “diversity enhances innovation”), or a combination of moral and business motives. In a desk study involving 182 Dutch organizations, we found that (a) private sector organizations more often than public sector organizations communicate business motives, (b) that public and private sector organizations are equally likely to communicate moral motives, and (c) that public sector organizations more frequently than private sector organizations communicate a combination of moral and business motives. Next, we used an experimental design to examine the causal influence of communicating different diversity motives on organizations' employment image (i.e., perceptions of organizational morality, competence, and attractiveness) among prospective employees (n = 393). Here, we used a scenario in which a healthcare organization was portrayed as either a public or a private sector organization and communicated either only moral motives, only business motives or a combination of moral and business motives for diversity. We found that for a public sector organization communicating moral instead of business motives for valuing diversity induced a more favorable employment image. For a private sector organization, there were no differences in employment image depending on the motive communicated. Together, these two studies shed new light on the role of diversity motives in establishing a positive employment image.

中文翻译：

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正确的做法还是聪明的做法？交流道德或商业动机对多样性的影响如何影响荷兰公共和私营部门组织的就业形象

许多组织都制定了多元化声明，公开声明他们对员工多元化的赞赏和承诺。这些陈述可以包含道德动机（例如，“多样性减少社会不平等”）、商业动机（例如，“多样性促进创新”），或者道德动机和商业动机的结合。在一项涉及 182 个荷兰组织的案头研究中，我们发现 (a) 私营部门组织比公共部门组织更经常地传达商业动机，(b) 公共和私营部门组织同样可能传达道德动机，以及 (c)公共部门组织比私营部门组织更频繁地传达道德和商业动机的组合。下一个，n  = 393）。在这里，我们使用了一个场景，其中一个医疗保健组织被描述为公共或私营部门组织，并且仅传达道德动机、商业动机或道德和商业动机的组合以实现多样性。我们发现，对于一个公共部门组织来说，传达道德而非商业动机以重视多样性会产生更有利的就业形象。对于私营部门组织，根据所传达的动机，就业形象没有差异。这两项研究共同揭示了多元化动机在建立积极就业形象中的作用。